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Wed, May 02 Fiat says its decision to part with Tata Motors was prompted by increasing congestion in the showrooms. Distribution will now be handed over to a separate Fiat group-owned company, the two said in a joint statement. A technical collaboration and then a joint venture with Premier Automobiles Ltd went astray in the s.
After two failed stints in India—one with Premier and a solo essay—the Italian company was on the verge of pulling out of India but for Fiat chief executive Sergio Marchionne and Tata group chairman Ratan Tata getting together in It became evident in the first few years of the joint venture that the model was not working.
Sales at Fiat India have been sputtering. In the fiscal ended March, sales contracted A competing product line-up made it increasingly tough for dealers to do justice to both Tata and Fiat, an analyst at a global consulting firm said on condition of anonymity. A Fiat India spokesman said the decision to go their separate ways was prompted by increasing congestion in the showrooms.
In the past year and half, both Tata and Fiat officials have on several occasions expressed dissatisfaction over the accord not yielding the desired results and the companies planning to revisit the venture.
In SeptemberFiat announced plans to set up so-called Fiat Cafes—one each in Delhi and Pune—to promote the brand.
The company also said it had asked some of the Tata Fiat dealerships to set up separate Fiat outlets. The manufacturing joint venture between the firms will continue, the companies said. This includes using a common manufacturing plant in Ranjangaon near Pune to produce Fiat and Tata cars in addition to engines and transmissions for both the Indian and export markets and a recently announced contract to supply Fiat diesel engines to Maruti Suzuki India Ltd.
In its five years of operations, the industrial joint venture has produced somecars andpowertrains. It will continue with these manufacturing activities as they are outside the purview of the new distribution agreement and supply cars and powertrains to Fiat and Tata.
Fiat India said it will start developing the new Fiat dealer network shortly. The existing Fiat-franchised Tata dealers in cities will be encouraged to form the foundation of the future network.
Fiat will form a separate company that will assume responsibility for all commercial and service-related activities from the current Tata-dedicated team assigned to manage the Fiat brand.
Experts said it will take the Italian car maker at least two years to establish its own network.
The benchmark Sensex fell 0.Fiat-Tata is an India-based joint venture between Tata and Fiat Automobiles which produces Fiat and Tata branded passenger cars, as well as engines and transmissions.
Tata Motors has gained access to Fiat's diesel engine and transmission technology through the joint benjaminpohle.comarters: Mumbai, India. Tata cars in India.
Know everything you want to know about Tata car models. CarWale offers Tata history, reviews, photos and news etc.
Find Tata dealers, participate in Tata discussions and know. Another key interest area for the Tata-Fiat JV is the production of the Multijet engine and corresponding powertrains common to a number of both the Tata & Fiat brand cars in India like Fiat Palio, Fiat Grande Punto, Fiat Linea, Fiat Aventura, Fiat Urban Cross, Tata Vista and Tata Manza.
Tata and Fiat are on the verge of ending a sales and marketing relationship that was signed in , for Tata to sell, distribute and service Fiat cars in India. Fiat India earlier this year decided to open its independent sales and service outlets.
For Tata, this alliance with Fiat helped Tata get technologies and new design in future which is a win-win situation. Compared with the Fiat-GM relationship, Fiat and Tata might have better future. After Fiat and GM cooperation, their market share was decreased and had high debts issues.
Tata Motors and Fiat Auto Tata Motors has a long history and a solid presence in India starting with commercial vehicles. As described in Fiat Auto and Tata Motors announce forming a joint venture in India (), “Tata Motors is India's largest automobile company, with revenues of US$ billion in