Strengths Substantial Brand Identity Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers.
A SWOT analysis of Sony Corporation shows capabilities to improve business performance in the electronics, gaming, entertainment, and financial services markets. Public Domain Sony Corporation is a major firm in the electronics, gaming, entertainment, and financial services markets.
The company has the necessary strengths to continue succeeding, based on its SWOT analysis. The SWOT Analysis model is a managerial tool for determining the internal strategic factors strengths and weaknesses and external strategic factors opportunities and threats affecting the business.
A SWOT analysis of Sony reveals a number of global market issues that could reduce business performance. Addressing these issues is crucial to the long-term viability of the company.
Sony must strengthen itself to overcome these challenges. Maximizing the market performance of Sony products requires solutions that adequately address the issues outlined in this SWOT analysis. Strengths are internal strategic factors that support business growth and profitability.
Strong brand Diversified business Popular profitable products Sony Corporation has one of the strongest brands in the markets where it operates. A strong brand enables the business to easily attract customers to new products and current offerings. In addition, Sony has a diversified business.
For example, the company has electronics and gaming products, as well as financial services and entertainment products. On the other hand, the company benefits from its popular profitable products, such as the PlayStation. Based on this aspect of the SWOT analysis, strengths ensure continuing business success.
Still, Sony must improve these strengths to remain effective against competitors. Weaknesses create barriers to business growth. This factor is a weakness because it is a concern for the business and its customers in terms of data security.
Opportunities are external strategic factors that can boost business growth and profits. In this case, Sony has the following opportunities in the electronics, gaming, entertainment, and financial services markets: For example, building on its current competencies, the company can explore opportunities in related industries.
In addition, Sony has the opportunity to develop new products to create new income streams. This aspect of the SWOT analysis shows that the company faces opportunities to raise its profitability in current and new industries.
Threats Facing Sony Corporation External Strategic Factors Sony must overcome and solve threats to its electronics, gaming, entertainment, and financial services businesses.
Threats are external strategic factors that potentially bring down business performance. Sony faces the following threats in its external environment: Cyber attacks Competition Software piracy Cyber attacks are a major threat against Sony, especially because the company is increasing its reliance on online databases and networks.
Competitive rivalry is also a threat that concerns the business, as other firms are aggressive in markets worldwide Read: Software piracy presents challenges in terms of maintaining profitability.
Thus, it is essential for the company to develop solutions to protect its software products. As emphasized in this aspect of the SWOT analysis of Sony, measures must be implemented to prevent or mitigate the effects of threats to the business.
The lack of dominant mobile devices is a significant weakness. While the company already offers mobile devices, a recommendation is to apply aggressive marketing and further enhancement of these products to help grow the business.
These actions are significant, especially when considering high profit potential in the global mobile devices market. Also, Sony must address the vulnerability of its databases and networks, whose security is a determinant of customer satisfaction.
A recommendation is that the company must apply continuous improvement to keep such security abreast of current technologies.
This recommendation also addresses the threat of cyber attacks. In addition, it is recommended that Sony must implement rapid innovation alongside new product development to expand the business. This SWOT analysis indicates a number of steps that Sony can take to overcome its weaknesses and address the most significant threats in the electronics, gaming, entertainment, and financial services markets.
References Jackson, S. Recent research on team and organizational diversity:Swot Analysis Of Sony Bravia. Sony Bravia In the Australian Marketplace “Colour like No Other” Executive Summary Introduction Summary: This report will articulate purchases of the Sony Bravia Television in the Australian marketplace.
Jul 30, · Sony Corporation or Soni Kabushiki Gaisha (Globally Known as Sony) is a Japanese multinational conglomerate.
The Sony was founded in the year of The founders of Sony are Masaru Ibuka and Akio Morita. The SWOT Analysis of Sony Corporation will discuss the strengths and weaknesses of, and the opportunities and threats for Sony.
Sony is globalized company so that changing in international law or trade restriction could affect the way in which Sony works, and Sony needs to follow the rules and regulations, that are imposed by the government.
Market Analysis - Sony Bravia Words | 10 Pages Sony Bravia In the Australian Marketplace “Colour like No Other” Executive Summary Introduction Summary: This report will articulate purchases of the Sony Bravia Television in .
Here is a SWOT analysis of Sony Corporation (NYSE: SNE), which once was the undisputed leader in the consumer electronics space. Let's take a brief look at the results for Sony. Strengths. Sony has built a brand. This is highlighted by the fact that the company was tagged in a survey as Asia's most valued brand.