What constitutes a good poll? September 6th,1: Again I thank her for all that Pollster.
Meta descriptions, though not directly related to search engine rankings, play an extremely important role in improving click-through rates from search engine results pages.
In fact, research shows that achieving above-expected CTRs can result in better organic rankings, so by making meta descriptions more relevant to related search queries, webmasters stand to gain an indirect boost in organic search rankings.
What is a Meta Description? In this example, we have highlighted the meta-description in yellow.
How to Write a Meta Description Factors to consider Guidance Meta description length Meta descriptions can be any length, but search engines will truncate cut off anything longer than around characters. Know what your marketing message for each page is and communicate it clearly within this character limit.
Unique meta descriptions Your meta description is a marketing message for the page to which it is associated. For this reason, we recommend that every meta-description is unique to the page and that it highlights the unique purpose or benefit that each page serves.
More importantly, having duplicate meta descriptions can result in sub-optimal rankings for the pages in question. Include a marketing message Are you selling products or services, or is your page purely informational?
What can the user expect to get from your page by clicking on it? Explain clearly why people should visit your website. Use your meta description as a marketing message and ensure it communicates the value the user will get from coming to you.
Incorporate a clear call to action A clear call to action is more likely to elicit the response you want. Include relevant keywords If a search query closely matches your meta description, Google will highlight the search term in the description using bold formatting.
This makes your listing more enticing to the user by pointing out the relevance to the search query. So think about the keywords you are targeting — which search terms do you hope to appear for?
Use those terms in your description. One tactic we often suggest to improve CTR is to combine keywords with emotional triggers or calls to action to create eye catching meta descriptions.
Moreover, if a search query closely matches keywords included in your meta description, Google will highlight those keywords within the description, as you can see below in the meta description taken from our SEO services page. If you have pages on your website with a low word count such as video pages, then Google will often crawl the first piece of code they can find on the page and return it in your search listing.
If your website has pages that have limited text based content then I would certainly recommend adding meta descriptions to those pages if you want to increase organic CTRs. For us, creating or changing our meta description is a simple process as WordPress our content management system has been set up to allow this via SEO plugins.
Jan 01, · When you’re writing a blog post, how much effort do you put into the meta description? Well, considering it’s one of the first things people see when they are looking at a Google search, great. The meta description is a snippet of up to about characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.. What does a meta description do? Just like the previous elections for stewards, anyone can vote provided that they have a valid account on meta with a link to at least one user page on a project where they participated in the project for at least three months (not just edits to their own user page) - Counting January 15, as date for calculations.
If your website is also based on a CMS i. Do you use meta descriptions on every area of your website?Jul 30, · To write a good meta description, there are a few ground rules to follow: Characters: Google will display up to about characters of your meta description.
This is almost 60% more space than the title tag allows, giving you the opportunity . Jan 01, · When you’re writing a blog post, how much effort do you put into the meta description?
Well, considering it’s one of the first things people see when they are looking at a Google search, great. Considering what some of the dissenting arbitrators have told me, and the supportive comments that I have received in private from several editors since the election, I believe that I would have had a very good chance of success if community elections had been held, rather than a vote of just 11 people with very little room for error, and highly dependent on who those 11 people are.
Just like the previous elections for stewards, anyone can vote provided that they have a valid account on meta with a link to at least one user page on a project where they participated in the project for at least three months (not just edits to their own user page) - Counting January 15, as date for calculations.
How to write a great meta description Meta description checklist Keywords: do make sure your most important keywords for the webpage show up in the meta description.
A good meta description provides an overview of the page’s core message and purpose. Descriptions should be fully relevant: There is nothing more detrimental to conversion and reputation than setting up people to click through to a link that contains content other than what they are expecting.