Hire Writer The energy drink market is a fast-growing market, as it remains as the most dynamic segment on the soft drinks market, with strong growth in most market, according to Zenith International. It is most popular to athletes, people in professions, and students. This study is conducted to study the good and bad effects energy drinks may bring to those who ingest it, focusing specially on college students who are most likely exposed to different kind of stress and energy-draining activities such as studying. The discovery of energy drinks has been phenomenal.
The Environment When I was young, I was never allowed to drink any kind of energy drink. My mother and father always told me that they were the least healthy substance that you could drink. I was told that my heart would beat so fast that it would explode!
When I finally tried one, my heart did not explode, and I felt fine, just a bit hyper. Now that I have grown up some more, I drink energy drinks every once in a while.
I still get hollered at by my mother whenever she sees me drinking an energy drink. She is still convinced that they are harmful to your body.
But every morning, she pours a large cup of coffee and drinks it. I have told her that when she drinks coffee, it is just as bad as me drinking an energy drink. But she is not convinced. These two drinks are both full of caffeine. It is well known that both energy drinks and coffee are used to get an extra shot of energy, even if they are not healthy for your body.
Although they are drank for the same purpose, they are definitely different.
Coffee appeals more to the older generations. It is a more traditional drink than energy drinks and is very popular throughout most of the world. If drank in excess amounts, coffee is not good for you.
It can stain your teeth a brown tint.
But this is more of a cosmetic damage from the coffee, and can be fixed by things such as whitening strips or whitening toothpaste. A more serious problem is that coffee is bad for your heart.
It contains a chemical called terpenoid. Terpenoid is well known to increase cholesterol levels. My grandfather drinks a pot of coffee every day and he has had serious heart problems, such as heart attacks, over the last eight years.
There is definitely some bad effects from being a regular coffee drinker. Coffee can also harm your stomach and digestive system. When one drinks coffee, the acid levels in the stomach increase.
When the acid levels increase, you havThe global market for alternative beverages in was $ billion, while it was $17 billion for alternative beverages in US market. It was $ billion and $ billion for Asia pacific and European markets respectively. The global market for alternative beverages in was $ billion, while it was $17 billion for alternative beverages in US market.
It was $ billion and $ billion for Asia pacific and European markets respectively. Alternative beverages are inclusive of vitamin enriched drinks, energy boosting drinks, sport drinks etc. and to develop the brand loyalty it totally relies on the test, properties and ingredients of the drink.
The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. Marketing Research on Red Bull Energy Drink in Vietnam Market Words | 7 Pages.
Marketing Research on Red Bull Energy Drink in Vietnam Market – World Essay 1 – Objective: Nowadays, energy drink’s becoming an important part in food market holding great . By definition, alternative beverages were different from traditional beverages based upon product innovation.
Moreover, continuing product innovations were essential to developing additional volume gains from line extensions and the entry into new categories like energy shots.